Allowing the individual to make and understand their choices for healthy eating. Beautifully and clearly written, this empowering book will change the way you think about food and making educated decisions while at the grocery store.

Scott Swanson, MSCC, CGFI, CF1, OlyLift. Methods for identifying healthy choices from every food group. The grocery store can be an overwhelming place.

The average store contains over 38, items! Learn how to choose the best options to optimize your individualized performance. Shopping lists.

Knowing what you need ahead of time prevents impulse buying. It also ensures you come home with the items you really need to create performance enhancing meals and snacks. Having a pre-made list also saves time and money.

Cost effective shopping. Learn tips for stretching your dollar. Use every day options to your advantage. See what foods are in season and find tips for getting the most nutritional value from your money. Where are the Best Sites for Grocery Store Coupons?

I Need to Save Money! Optimal Performance Starts at the Grocery Store. Podcast Transcript Welcome by Tavis Piattoly Introduction to Christine Turpin Tips to help athletes learn how to shop smart. Get a variety of nutrients from different sources.

Whole grain sources: pasta, rice, potatoes, cereal Protein sources: turkey, chicken, seafood, beans and nut butters Fruits and vegetables: provide antioxidants, vitamins and minerals Healthy fats: oils, nuts, seeds Low fat dairy: milk, cheese, yogurt I like to stress three things: plan, prepare and research ahead of time.

If you stick to these three things, it will help you stay within your budget. Shop at grocery stores that are discounted. A list keeps you on task. A list will prevent you from forgetting your items that you need. A distracted shopper tends to buy more unnecessary ingredients which takes more money out of your wallet.

With a list, you are able to make mindful purchases rather than compulsive purchases. The only difference between store and name brand products is price.

Organic is more expensive due to the organic farming practices. It is a much smaller industry than conventional food and farming. Organic refers to the way that farmers grow and process food. Don't treat the animals with antibiotics or growth hormones to prevent disease or enhance growth.

Not all organic foods are more expensive. Look for fruits and vegetables that are in season, locally grown, because sometimes they are similar in price to nonorganic food.

If your budget allows, consider buying organic produce from the suggested dirty dozen list that can be found on the Environmental Working Group website. Fruits and vegetables on this list have the most pesticide residue levels. Eating conventionally grown produce is far better than not eating any fruits and vegetables, at all.

Something to keep in mind. Researchers concluded that organically and conventionally produced food are comparable in nutrient content, however the research is ongoing. Eating organic versus conventional food will not give you a leg up in competition.

Focus on high performance foods that are rich in nutrients compared to overall calories. nut butters, seeds and avocados. Steer away from foods with empty calories with very little nutritional value like soda, chips and candy.

Which have more whole grains and less sugar? See the guide. The healthiest meat-free burgers, sausage, bacon, chicken, and more See the guide. The best lower-sugar brands, from Greek to Icelandic to plant-based See the guide.

How Halo Top and its competitors stack up See the guide. Which have the most protein, the smallest impact on the planet, and more See the guide. The best protein bars, granola bars, breakfast bars, and nut bars See the guide.

We've pushed for both since Those foods are safe to eat, but the disclosure rules are confusing and full of loopholes. Home Healthy Living What to Eat Our healthy shopping guides are jam-packed with brand-name advice to find the best—and dodge the worst—picks at your supermarket.

Which have more whole grains and less sugar? See the guide. The healthiest meat-free burgers, sausage, bacon, chicken, and more See the guide.

The best lower-sugar brands, from Greek to Icelandic to plant-based See the guide. How Halo Top and its competitors stack up See the guide. Which have the most protein, the smallest impact on the planet, and more See the guide. The best protein bars, granola bars, breakfast bars, and nut bars See the guide.

What to buy We recommend the best brand-name packaged foods in just about every aisle of the supermarket. Director, Brand Strategy. Director of Marketing. Native Botanicals. Start off the year with a subscription to must-have market data.

Start off the year with must-have market data. Zoom in further and the reversal stories of certain categories and channels are stunning : Bars and gels with a titanic turnaround from an 8. We share 58 charts and highlight 16 companies in company profiles, describing what observers are calling out as the smartest strategies in sports nutrition and weight management.

There are over pages of deep content in this report, and on every one of those pages we see some aspect of what we are confident is the biggest comeback in nutrition industry history.

Those who are in the space, standing on the sidelines, or looking to understand just where this growth came from can enhance their understanding here. Not a subscriber? Learn More Already a subscriber? com for your discount Each chapter contains action items to bring the insights into your day-to-day.

Sports Supplements. Weight Management Supplements. Table of Contents Click through each chapter for detailed list of data charts and previews of our top thoughts. Executive Overview Top Thoughts Key highlights and takeaways from the report. For example: Lockdown Unlocked : After being held back by lockdown in as other categories soared, sports nutrition and weight management surged in , buoyed by a return of retail, which especially benefitted the hydration and energy drink market that is so dependent on mass market for sales.

Sports Nutrition and Weight Management Industry by Category, Sports Nutrition and Weight Management Sales and Growth, e Sports Nutrition and Weight Management Sales by Category, e Sports Nutrition and Weight Management Growth by Category, e Sports Nutrition and Weight Management Market Share by Category, e Sports Nutrition and Weight Management Sales by Channel, e Sports Nutrition and Weight Management Growth by Channel, e.

Top Thoughts Key highlights and takeaways from the report. For example: Setting the bar : Sports nutrition bars and gels might have been the biggest sales nightmare for the nutrition industry in , losing a half billion dollars as consumers spent less time on the go and thus had less reason to buy bars and gels.

That nightmare is over now, largely. Sales growth has gone from 8. The on-the-go element RTD Sports and Beverage Sales and Growth, e RTD Sports Beverages vs. Market manifestations: Functional beverages Featured Products: OWYN Protein Shake, Quest Protein Shake, Orgain Kids Protein Organic Nutritional Shake Nutrition Bar and Gel Sales and Growth, e Nutrition Bars and Gels vs.

Nutrition Bar and Gel Growth by Channel, e. Market manifestations: Bars Featured Products: Vital Proteins Collagen Bar, Clif Kid, Planet Superfood Slimming Bar.

For example: Click or mortar : The dominance of brick and mortar in hydration and energy drinks—and especially the dominance of one-off convenience purchases—is as obvious as it is overwhelming. Hydration nation Sports Hydration and Energy Beverage Sales and Growth, e Sports Hydration and Energy Beverages vs.

For example: A not-forgotten format : Pills have had a rough go of it in recent years. But for the pandemic boom of , growth in the combined pill formats in overall supplement market had been in the low single digits for the last several years before a substantial decline, 5.

But in sports nutrition they soared, rising by a stunning Join the tub Sports Nutrition Pill Sales and Growth, e Sports Nutrition Pills vs.

Total SNWM Sales and Growth, e Sports Nutrition Powder Sales and Growth, e Sports Nutrition Powders vs. Scaling up Weight Management Non-Meal Supplement Sales and Growth, e Weight Management Non-Meal Supplements vs.