A faster loading website creates more traffic and generates more revenue. websites get better user engagement, higher conversion rates, higher SEO rankings, and much more.

Engineers at Google have also discovered that the search result is less if the page load time is slower than 0. All the above surveys and examples clearly show the positive impact of faster websites and the negative impact of slow websites.

Website speed optimization influences the key factors of website success…. The performance of web applications depends on a lot of factors.

There are so many ways and techniques you can use to make your website work faster. You need to use techniques on both client-side and the server-side of your web application. Hosting your website on a single server increases the load time of a website.

Each user has to make requests on the same server and it takes time to process each request. The website experiences the heavy load of traffic and the page takes a longer time to load. Also when the user is far away from the server load times increase more because the information has a farther distance to travel.

The solution to deal with this issue is using CDN. Basically CDN is a geographically distributed group of the server where you can transfer all the assets needed for loading Internet content including HTML pages, JavaScript files, stylesheets, images, and videos.

CDN cache all these files on servers closer to where your users are, reduce the heavy load on your website, and make your application faster. If your website makes a large number of HTTP requests then the web pages will take more time to load.

When a visitor wants to access these elements on your website it requires more HTTP requests and takes a long time to render the page. Firstly identify how many HTTP requests are there using the network tab in the chrome developer bottom left corner tool.

You can reduce the number of requests using some techniques such as…. To move and delete pages or to eliminate the issue of broken links you might be using redirects but these redirects create more HTTP requests and that negatively impact performance. Redirects , slow down the pages and kill the performance of the website.

Firstly you should detect all the redirects using some tools like Screaming Frog and then identify which one is not necessary on your website. Eliminate unnecessary redirects and just keep the important ones. According to Google , the cyber world sees 99 years of human years wasted due to uncompressed web content every day.

The larger your files, the slower your pages will load. Reducing the file size is a great technique to achieve better page speed so always try to compress files as many as possible. It reduces the HTTP requests and helps in making the website faster.

GZIP is the most effective and common technique to compress the file. It works well with types of files. You can enable GZIP and compress web pages, CSS, and JavaScript at the server level before sending them over to the browser.

On the user side, a browser unzips the files and present the original content. You can use the URL GZIP compression test to check if the GZIP is enabled on your site or not.

Note: Do not GZIP images, PDF, or other binary data. These are already compressed so it will just waste the CPU resources. Another option: You can also use Brotli for compression which is fairly new but gaining popularity in the market.

When a user visits a website the elements get stored in temporary hard drive storage called cache. This process loaded the pages faster. Basically caching stores the current version of the website on the hosting and presents this version until the website is updated.

There is no need to send the database requests each time for cached pages. Setting up website caching depends on the platform your site is running on. If we talk about WordPress then you can use the plugins W3 Total Cache to enable caching easily.

For static HTML site, you can enable caching by in your. htaccess file. The database also makes a huge impact on the performance of the web application.

CMS is packed with complex plugins that increase the database size and load time of the web page. WordPress CMS stores posts, comments, pages, and other forms of textual and encrypted data that takes a lot of storage.

The database gets crowded over time and it starts collecting garbage data such as comments in the spam queue, unapproved comments, post revisions, trashed items such as posts, and pages.

Get rid of all these garbage data and useless content. Limit, disable, and delete post revisions. Different CMS have different optimization techniques. For WordPress, you can consider WP-Optimize.

Whether we talk about the company logo or we need to showcase the product to the customers, images play a major role in building a website. It increases user engagement but they are usually large files and so it also slow down the speed of your web page.

compress the images. You can use tools such as Compressor. io , JPEGmini , Kraken , WP Smush For WordPress , TinyPNG to compress the images without compromising its quality. You can also use Optimus along with an API which focuses on a combination of both lossless and lossy image compression.

We have discussed 8 techniques but there are still some techniques you should know in order to improve the performance of your web page. You can improve the performance of your website by choosing the right hosting service, optimizing the fonts, using prefetch techniques Link prefetching, DNS prefetching, Prerendering , using minimalistic frameworks, hotlink protection and minimizing time to the first byte.

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Contests World Cup Hack-A-Thon GFG Weekly Coding Contest Job-A-Thon: Hiring Challenge BiWizard School Contest All Contests and Events. Customer loyalty. Eventually, excellent performance has long-term positive effects on websites as customer loyalty grows too. When more one-time clients return again, you have more flexibility in budgeting.

For instance, spend less on customer retention and acquisition and allocate more for other marketing activities. Now, let's talk numbers. Market researchers, scientists, Google, and other companies have been studying the connection between website speed, user behavior, and critical metrics for decades.

What do you make of these insights? Page speed optimization is one of the most popular services we provide. Complex speed issues tackling bring fruitful results: decrease the bounce, exit, and cart abandonment rates; increase add-to-cart and conversion rates. We ran a website speed test, and after a major website performance optimization for Timetravels , this Finnish tour provider achieved the following outcomes:.

It takes a professional approach and painstaking work to reduce the load time and achieve really impressive results. And to make them sustainable, there's a need for ongoing technical support: performance testing, looking for occurring bottlenecks, updating and upgrading infrastructure, optimizing new content, and so forth.

The need for optimization is here to stay, so you need to prepare for the long haul. Before we delve into the tips and tricks on how to improve page load speed, we need to determine some benchmarks.

Well, there's no strict consensus on how fast a website must be to satisfy users. Several years ago, Google recommended keeping it under 3 seconds for mobile sites because of the dependence between the speed and bounce rate we mentioned above.

Now, experts tend to name the 2 seconds as a perfect speed for both mobile and desktop websites. However, on mobile, you need to put more effort into reaching such a great result. When it comes to Google, the benchmarking is quite concrete. The largest Contentful Paint LSP metric used to evaluate page loading experience perceived load speed states that if the biggest piece of content above the fold usually an image or text block is loaded within 2.

But you should think not only about the initial page load times but also about interactivity , which is how quickly pages react to users' actions.

Eventually, it's also about website performance. So, the First Input Delay FID and Interaction to Next Point INP , which is to replace FID in , must also be under control. All in all, aiming to pass the Core Web Vitals assessmen t with flying colors is a good strategy. Besides, draw attention to other Web Vitals such as Time to First Byte TTFB; read our guide on how to improve server response time , Speed Index, First Contentful Paint FCP , Total Blocking Time TBT , and Time to Interactive TTI.

How do we track all these indicators? Apart from Google Pagespeed Insights, you may consider another speed test tool: Google Lighthouse, Pingdom, GTMetrix, and more. It's better to measure website performance multiple times and draw attention to lab and field data.

PSI is optimal since it's a free tool that provides both data types for a more holistic picture of site performance. Here, we'll discuss actual tips on how to improve website performance.

While speed issues and best practices are similar for all sites , each platform, architecture, and site's current condition determine how exactly we should implement the measures and what we can skip.

In practice, we first conduct a website speed analysis and then create optimization strategies. This list will help you understand which snags to look for and what the work scope might look like.

The most obvious answer to the "How to reduce page load time? This is what saves your website from handling requests and generating the same content over and over again when users request it. Caching settings play a crucial role in this process, allowing you to fine-tune how and what content is stored and retrieved.

Most of the time, caching is utilized for static assets not changing frequently or not changing due to users' actions: images, videos, CSS, and JavaScript files. It's even possible to create an advanced strategy to cache dynamic content.

There are several types of caching working the best way in combination. Media files are vital for the website, especially if we're talking about online shops or travel agencies. Being the largest files on the page, unoptimized photos detrimentally impact load times and may ruin the user experience.

Here's how you can act to insure against poor website performance in this case. Read our comprehensive guide on image optimization.

Is your server hosting up to snuff? It should be modern and powerful enough to store and manage the website's code, media files, databases, CMS, web server, and so on. It also should have enough capacity for your average traffic and seasonal spikes.

If you have some misgivings on these points, check out whether the used hosting is optimal for your specific site and its needs. The next step in sprucing your website up is checking out all extensions.

While expanding functionality or enhancing appearance, add-ons might lead to website performance issues. And if you have a significant number of plugins, the situation worsens. There are two typical reasons why.

Firstly, they can make redundant requests, putting even more load on the system. Secondly, they're often versatile, and the one-size-fits-all approach signifies heavy logic consuming considerable server resources when processing. Developers use profilers to assess what third-party modules slow down the website.

Then, we either optimize or uninstall them. Sometimes, updating or picking up a better alternative works, too. When a page is loaded, browsers make a number of HTTP requests to get HTML, images, JavaScript and CSS files, and other assets from a web server.

The fewer HTTP requests your server processes, the faster the web pages will be. Let's list the most efficient means for optimizing HTTP requests:. The next point on our list is file compression , which plays a key role in reducing server load.

To transmit CSS and JavaScript files faster, we can squeeze them before sending. When archived, a file can weigh 5 KB instead of 55 KB, making it to the client from the server way faster.

Gzip is a classic program for content compression, and it's supported by most web servers and browsers. Brotli is a more recent algorithm developed by Google.

When users visit a page that was moved from one URL to another, a redirect happens. While they're vital for search engine rankings preservation, each time a web browser encounters a redirect, an additional HTTP request is made, leading to a delay in content delivery.