Should you run a mobile marketing campaign? Analyze your traffic report to see how many of your users come through mobile devices. Knowing website metrics also helps you track the progress and impact of any initiatives, allowing you to deliver business impact where it counts for your target audience, customers, or internal stakeholders.

Any website owner can take and turn these website metrics into actionable recommendations to enhance your website performance. Click-through rate measures the ratio of web visitors clicking on a link on your website versus the total number of visitors.

It tracks how engaging your web content is or the relevancy of your website to an organic search term. Higher click-through rates mean more web visitors per impression and increased conversions - all positive trends to have in isolation. When assessing your overall site health or website effectively, your traffic numbers or unique visitors is the first number to look at when determining your overall site health or website.

This number tells you at a glance if your website is growing, on the decline, or stagnant. It also shows opportunities to bring in more traffic, typically through search engine optimization to improve organic search traffic, social media or optimizing direct or referral channels.

While the number of visitors is handy as an overview metric, looking at this metric alone is usually too broad to make a decision. Combine this with other, more in-depth metrics like new versus returning visitors or traffic sources for more context.

This website metric tells you if you are attracting enough first-time visitors or getting enough visitors to come back to your site for a second look. Take note of how Google defines each visit type according to its tracking code. There are scenarios where Google classifies a returning visitor as a new visitor.

Bounce rate measures the percentage of people who leave a website without action. Reducing your bounce rate can improve conversion rates , especially on crucial pages like a checkout form or contact page.

This engagement metric tells you how long users stay on your site for the duration of their entire visit. It differs from the time on page website metric, which measures the amount of time on an individual web page.

Look at other metrics and think about your site's desired action or primary goal to better understand your next course of action. Pageviews per session define the number of pages a user loads on your site within their browsing section.

Top pages show you the pages driving the most traffic on your website. Your top viewed pages are your homepage, about page, or contact us page for most websites.

If you have a blog, this might show up here too. Conversely, this report also tells you which individual pages you need to optimize. Exit pages are the last page viewers see before dropping off. You can design an exit page intentionally. However, if you see a conversion page like the checkout page of an e-commerce store or a landing page with a contact form on this list.

This report analyzes the traffic sources driving traffic to your website. These fall into four main categories. The traffic sources report helps measure the effectiveness of marketing efforts or identify top-performing channels.

In , Hence, designing your website to deliver a consistent device experience is essential. Use the device source report to see which devices your website visitors come from.

Do people interact with your website through mobile devices? Scrutinize how your website is performing for these devices. You can even customize your dashboards to your liking and automate data flow between tools, saving you valuable time spent on reporting.

Step 3: Drag and drop your desired metrics into your reports! Carefully analyzing your website metrics means you no longer need to fumble in the dark when thinking about website performance. With DashThis, quickly get all the critical information you need on your website without navigating through pages of information on web analytics tools.

Sign up for your free day trial to automate your website performance metrics reporting in a visually-pleasing format. Page speed measures the time it takes to download and display the entire content of a web page. For an eCommerce website, the accepted load time is between 2 and 3 seconds.

With the modern internet speeds and powerful machines, 2 seconds load time is pretty easy to attain. The challenge is in doing it over mobile networks, especially 3G.

This is where the actual webapp performance comes into play the most. The same website that loads in 2 seconds on your desktop is going to take up to 6 times longer on mobiles over 3G. With proper tooling, you can check page load speed at any time on desktop as well as on mobile. Furthermore, the speed at which the first bits of information reach your users is not consistent in all locations across the world.

Your users from the United Kingdom will have a different experience than people in the United States. Nevertheless, here are a few things you can do in order to get that first byte loaded faster. DNS Lookup time is the time it takes for a domain lookup to happen while the browser loads the resource.

DNS lookups can add a significant amount of load time to your browsers especially if your app loads a large number of third-party scripts. To help paint a clearer picture of the different DNS providers you can use this tool to check the top-performing ones. To optimize your DNS Lookup speed all you need to do is figure out which service will provide the biggest bang for your buck.

Of course, Google is just one option among other services. Error Rate is a performance metric that tracks the percentage of request issues you have in relation to the total number of requests. The best thing to do is to make sure you get in front of them by closely monitoring your website or application using a real user monitoring tool.

Peak response time PRT measures the longest response time for all the requests coming through the server. It will give you an idea of where your web application is underperforming or having difficulties fulfilling requests and also help you pinpoint the culprit easier.

When working with third-party APIs it is important to monitor how APIs perform under load and what their response time is for users that are further away from you.

You may be under the impression that hardware utilization does not fall under your responsibility and the hosting company or the service provider has to keep tabs on their machines themselves, but in reality, this is going to directly affect your website performance so keeping tabs on hardware is going to be a priority.

Any one of these components can create performance bottlenecks that can lead to catastrophic failures like shutting your entire server down. That decimal is extremely important and you really need to pay attention to it. Let me put things in perspective:. Webapp or website performance is not something you do once and then you forget about, but rather a continuous task that without the proper tooling will be close to impossible to accomplish.

One way to analyze website performance metrics is by using real user monitoring tools , such as our Sematext Experience. With Sematext Experience, you can monitor your Apdex score , optimize Single Page Applications SPA , see underperforming resources, and dig deeper into individual user interactions with the website to get a more granular idea of how your app is performing and how visitors use your service.

Then you should move on to our other blog posts about RUM best practices , APM vs RUM , and synthetic monitoring vs real user monitoring. These resources should give you a better understanding of how real user monitoring can help improve website performance.

Start Free Trial. Table of Contents 1. User satisfaction and Apdex 2. Time to interactive How to Improve Your TTI score 4.

Page speed and load time 5. Time to first byte How to Improve TTFB 6. DNS Lookup time 7. Error Rate 8. Peak Response Time 9. Hardware utilization Uptime How to Measure Website Performance Metrics with RUM Tools Final Word There are 1.

Here are a few examples: Source: www. js", nil ; err! Time to interactive The next thing you need to look for is the Time to Interactive TTI which measures the time until the application is rendered and can respond to user input.

Search forward in time for a quiet window of at least five seconds, where quiet window is defined as: no long tasks and no more than two in-flight network GET requests. Search backwards for the last long task before the quiet window, stopping at FCP if no long tasks are found.

TTI is the end time of the last long task before the quiet window or the same value as FCP if no long tasks are found. Source web. dev How to Improve Your TTI score TTI optimization can be as simple as only loading scripts that provide interactivity only to the elements that have been loaded already.

Nevertheless, there are certain things you can do to lower your TTI. Minifying and compressing your code.

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Get Started. Analysis Options: Testing in Vancouver, Canada using Chrome with an Unthrottled Connection. Change Options. Latest News View Changes Important Changes to GTmetrix Learn more ». GTmetrix Black Friday Promo Learn more ».

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We'll breakdown your page performance in a summarized report. Get a detailed assessment with: Lighthouse metrics and audits Web Vitals LCP, TBT, CLS Various Analysis Options Waterfall, Video and Report History What else can GTmetrix do for you?

Track your performance over time We'll test your page on a schedule and keep track of how it's doing. Learn why monitoring is important. Get notified when your page is slow Set up an alert and get notified when your page underperforms.

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See all our global test locations. Analyze your site now and see how well it performs! Take advantage of all the features GTmetrix has to offer and make your site the fastest it can be!

Try it for FREE! Cookie Policy By clicking "Allow All" you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View cookie details. Important metrics to measure Largest Contentful Paint LCP.

Cumulative Layout Shift CLS. First Input Delay FID. Interaction to Next Paint INP. Time to First Byte TTFB. First Contentful Paint FCP. Total Blocking Time TBT. Define your own metrics Custom metrics. We want to help you build beautiful, accessible, fast, and secure websites that work cross-browser, and for all of your users.