According to the International Health Racquet and Sportsclub Association IHRSA , there were approximately 32, health clubs in the U.

in Sports drinks are a kind of functional drinks specifically manufactured to provide carbohydrates, electrolytes, and minerals to athletes. Water and electrolytes are lost in the form of sweat; in order to replenish the levels, athletes require sports drinks. Manufacturers are, hence, increasing their focus on expanding their product portfolio by adding novel flavors with added health benefits.

Moreover, due to the rising health concerns, the demand is expanding for nutritious, low-calorie drinks prepared from natural ingredients. Children sweat more than adults while exercising; however, they still do not require such beverages.

Moreover, when not performing vigorous exercise, such drinks can increase their chances of being affected from various health problems. The popularity of sports drinks is essentially increasing due to the rising focus on improving the performance and endurance among athletes.

Regular consumption of sports drinks in was observed in approximately The consumers of sports drinks are inclining toward products with natural sweeteners, to curb their calorie consumption.

This offers an opportunity for sports drinks manufacturers to focus on this segment, for optimizing their revenue. The product demand is primarily driven by the requirements for instant energy during physical activities. According to Food Institute, in , sales of sports drinks increased by up to This is attributed to the large chunk of the population participating in physical activities, due to the rising concerns about physical wellbeing.

The rapid adoption of healthy lifestyles and the strong foothold of various key players are the other key factors propelling the industry growth in this region. In North America, the U. Additionally, the millennial population is showing an interest in sports and purchasing healthy drinks, which is encouraging manufacturers to produce more healthy products.

Moreover, North America exhibits a considerable growth potential because a large number of people are employed in physically demanding jobs, which is why they extensively consume sports drinks to boost their productivity.

According to reports, in , in the U. They require sports drinks because of the intense physical activity and long working hours associated with this sector. The market is also growing because a large number of people have joined fitness clubs, which is why they require sports drinks to restore their glycogen levels.

More than million people were members of approximately , fitness clubs. This shows that many people are involved into physical activities, thus, they require sports drinks to restore glucose and necessary fluids.

Sports drinks are necessary to help reduce fatigue and stay hydrated during workouts, especially on hot and humid days. The Asia-Pacific region is expected to show significant development because of the increasing sports-playing population and rising awareness of the benefits of fitness activities.

The rapid urbanization and increasing number of middle-class consumers, who are now undergoing a significant change in their lifestyles, especially in developing countries, such as India and China, are also driving product sales.

These two economic powerhouses, along with Japan, also hold major shares in the region due to their large young populations. Moreover, governments organize various sports competitions at the national and international level, along with events to create awareness about sports, which has driven the growth in sports drink consumption in these nations.

Isotonic drinks contain the same concentrations of sugar and salt, whereas hypertonic and hypotonic contain higher and lower concentrations by volume, respectively. Moreover, isotonic drinks provide carbohydrates and aid in quickly replacing the fluids lost during high-intensity-interval training sessions.

This type of drink is mostly preferred by athletes, especially middle- and long-distance runners and those involved in team sports. Metal packaging dominates the packaging segment due to its durability and minimal product damage during transportation over long distances.

Likewise, it possesses the ability to resist corrosion and act as a barrier to gases, light, temperature, and odor. Metal packaging is infinitely recyclable, with minimal loss of properties, and it also keeps products the inside in a better condition.

It is preferred because of its structure and resistance to wear and tear during transport. Such packaging is mostly made of tin, to promote recycling. They are suitable for all types of products, including beverages, soups, and even canned fish.

Supermarkets hold the largest share because they provide a wide variety of products, thus allowing customers to compare prices and select as per choice. Moreover, it is more convenient to wander around a supermarket, and most of the time, the desired products are available.

Moreover, supermarkets offer a lot of facilities, ranging from multiple payment options to home deliveries. preferred shopping from supermarkets, despite the raging COVID pandemic.

Explore more about this report - Request free sample. The increasing athlete population in developing countries is a key contributing factor for the rising demand for sports drinks. about , college athletes competed for about 1, member schools in the 50 states of the U.

Whenever an athlete is engaged in prolonged physical activity, they need sports drinks to regain their strength, enhance their focus, and maintain muscle protein levels.

As health and wellness are trending among people globally, healthy sports drinks are in a great demand. Therefore, manufacturers are focusing more on innovations and launching novel products, in order to fulfill the nutritional demands of consumers.

The new products launched had additional key ingredients i. Frequently asked questions Currency USD Currency Conversion is for Indicative purpose only. All orders are processed in US Dollars only. Can be shared globally by unlimited users within the purchasing corporation e. all employees of a single company.

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Our highly trained team use the primary research with Key Industry Participants KIPs for validating the market forecasts:. Global Sports Drink Market Size By Product Isotonic, Hypertonic, Hypotonic , By Distribution Channel Retail And Supermarkets, Online Platforms , By Geographic Scope And Forecast Report ID: Published Date: Sep No.

of Pages: Base Year for Estimate: Format: Download Sample Need customization Ask for a discount. Description Table of Contents Methodology. Sports Drink Market Size And Forecast Sports Drink Market size was valued at USD What's inside a VMR industry report?

Download Sample. Frequently Asked Questions. Sports Drink Market was valued at USD What are the key driving factors for the growth of the Sports Drink Market? What are the top players operating in the Sports Drink Market? The major players are THE COCA-COLA COMPANY, GATORADE THE SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD.

What segments are covered in the Sports Drink Market Report? The sample report for the Sports Drink Market can be obtained on demand from the website.

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By continuing to visit this site you agree to our use of cookies: Find out more. Value USD Billion. End-user surveys Consumer surveys Mystery shopping. Market revenue estimates and forecast up to Market revenue estimates and forecasts up to , by technology Market revenue estimates and forecasts up to , by application Market revenue estimates and forecasts up to , by type Market revenue estimates and forecasts up to , by component Regional market revenue forecasts, by technology Regional market revenue forecasts, by application Regional market revenue forecasts, by type Regional market revenue forecasts, by component.

Most of the products such as Powerade, Lucozade, and others fall into the isotonic category. Additionally, this type of drink is one of the preferred choices by athletes, especially by middle and long-distance runners and those involved in team sports. Hypotonic and hypertonic are also exhibiting a robust presence in the market as these beverages possess less concentration of electrolytes than the body, which let the solution to absorb quicker than isotonic drinks.

Gatorade Segment to Hold Major Share Owing to its Increasing Demand from Athletes. Gatorade is expected to hold a major global sports drink market share. Furthermore, the large customer base, consumer experiences, and brand loyalty are some of the major factors supporting the growth of this segment.

The Powerade and others segments are also observing a significant rise in consumption as these products contain essential micronutrients, which include niacin, magnesium , vitamins B12, and B6, which play vital roles in the body.

Durability Property to Keep Metal Packaging Segment at the Forefront. The metal packaging segment is anticipated to be dominant on account of its durability, assisting to decrease the product damage from import and export to far off places. Likewise, its ability to help maximize the space in the case of shipping and storage boosted its preference rate.

Offline Channel Segment to Support the Growth of the Global Market. The offline channel segment is the dominating segment owing to the offering of instant purchase, which is convenient for most consumers.

Alternatively, the online sales channels segment has observed an escalating growth as it brings relief to a large number of consumers who want to avoid browsing various sports drink products in multiple stores.

North America Sports Drink Market Size, USD Billion. To get more information on the regional analysis of this market, Request a Free sample.

The Asia Pacific market is projected to have a significant presence owing to the increasing sports player population and rising trend of various fitness activities.

According to the Special Olympics, in , India experienced the largest growth with approximately 80, new young athletes. However, increasing middle-class consumers with changing lifestyles, especially in emerging economies such as China and India, are creating their own consumption trends, which are fueling the demand for naturally flavored sports drinks.

North America is a prominent market shareholder, boasting a size of USD 8. A large number of its population participating in outdoor outings propelling the consumption of the drink is likely to fuel the demand.

For instance, the Outdoor Industry. Org data mentions that in , the people in the United States population were assessed on 1 billion fewer outdoor outings. Similarly, the massively high sports participation resulted in fostering the usage of sport drinks for performance enhancement helps to generate traction.

Europe is projected to display significant growth, owing to fitness clubs progressively gaining more members who needed the drink to enhance their workout. For instance, the data released by Europe Active. eu states that in , there were 65 million members in European health and fitness clubs which is a rise of 3.

Likewise, the escalating number of tourists visiting Europe led to spikes in consumption, as it helps to regain their energy while touring various places. For instance, the United Nations World Tourism Organization data declares that in Europe has international tourist arrivals.

South America is anticipated to exhibit considerable growth due to a large number of people employed in physically demanding types of jobs, which increase the usage of sports drinks to boost their productivity.

For instance, the data published by the International Labour Organization mentions that in Argentina has 1 million people employed in the construction sector.

According to the World Bank. Org data, in , South Africa witnessed a rise in its Gross Domestic Product of USD Major Players are Focusing on Expanding Product Portfolios. Key players in the global market include PepsiCo, the Coca-Cola Company, BA Sports Nutrition, AJE Group, Britvic PLC.

Moreover, for expanding their product portfolios, key players are adopting various business strategies, such as product launches, partnerships, mergers, expansions, collaborations, agreements, acquisitions, and others. An Infographic Representation of Sports Drink Market.

To get information on various segments, share your queries with us. The global market research report provides a detailed analysis of the industry and focuses on crucial aspects such as leading companies, type, brand, packaging type, and distribution channels.

Besides this, it offers insights into the market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several key factors that have contributed to the growth of the market over recent years. The Middle East and Africa By Type, Brands, Packaging Type, Distribution Channel and by Country.

Registering a CAGR of 4. Based on the packaging type, the metal segment is expected to lead the market during the forecast period. The increasing health-conscious population, surging number of sports players, and rising income levels are the key factors driving the markets growth.

The increasing concern of fitness, rising consumption of nutrition drinks, and rising number of athletes are the key market trends. Again, I may have questions as we dig in deeper.

Thanks again for some really good work. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future. Thank you so much for all your efforts. It is owing to the feeling of refreshment post-consumption of such drinks, further their nutritional value composition of carbohydrates in the ratio of grams per liter serving.

Post-heavy exercise regimen or during sports, excessive amounts of potassium and salts are lost, which can be easily recovered back by consuming the said form of drink.

However, Hypotonic is estimated to be the fastest-growing, with a CAGR of 5. It is owing to the low presence of artificial sugars in the said drink, which for now has become a primary concern for regular consumers. While providing less energy than isotonic drinks, the low concentration of hypotonic drinks relative to the blood allows for faster fluid uptake through the natural process of osmosis.

As per the secondary sources, It is owing to the plastic packaging domination which still exists. However, Metal is estimated to be the fastest-growing, with a CAGR of 5.

Aluminum is an infinitely recyclable material, and it takes up to 95 percent less energy to recycle it than to produce primary aluminum, which also limits emissions, including greenhouse gases.

Today, about 75 percent of all aluminum produced in history, nearly a billion tons, is still in use. Owing to the growing concerns pertaining to issues like recyclability- sustainability-and government commitments, the segment would show immense growth.

The GCC Sports Drink Market based on the country can be further segmented into United Aram Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain.

Saudi Arabia held a dominant market share of Additionally, the HDI or the Human Development Index of the said region is the highest. Sporting events are associated to bring an immense amount of revenue, particularly through brand sponsorships, while local ancillaries reap such benefits post the market is laid by the big brand players, who would have invested heavily for promoting their drink or beverage.

Another important football league or FIFA is set to be hosted in QATAR. Coca-Cola has been reaped in as one of the official sponsors for the tournament. Furthermore, the marketing rights set for FIFA 22 is kept at million, which is the second-highest, only after broadcasting rights.

Owing to such trends, and robust growth avenues-the sports drink industry is placed favorably. The nutritional completion provided by sports drinks has readily aided the market growth.