Antioxidant-Fortified Beverages -
With such benefits, consumers would like to use vitamin-fortified beverages or mineral-fortified beverages more often because of their advantages.
And it would be wise to invest in fortified drinks. Omega-3 fatty acids are compounds of eicosapentaenoic acid EPA and docosahexaenoic acid DHA. According to a recent report , the global fortified beverages Market is driven by increasing health-conscious consumers in developing countries.
In addition, the enhancement of livelihood in developing economies is also a significant factor for the development of fortified beverages from to Due to their busy work life, consumers are looking out for convenience products to fulfill their daily nutrition intake.
Hence, the demand for fortified beverages is rising. Moreover, the drinks coming in various attractive packaging solutions, especially pouches, will significantly impact customer behaviors.
Besides, increasing per capita disposable income in developing economies coupled with rising urbanization is anticipated to be one of the significant reasons for the growth of fortified beverages from to Fortified beverages offer extra micronutrients, which include essential trace elements and different vitamins.
Fortification of beverages involves adding micronutrients to drinks that the other segment consumers generally consume. Fortified drinks offer a diverse range of products enriched with various nutrients. They come in multiple types, such as fruit juices, sports drinks, energy drinks, flavored milk, mineral water, flavored powder drinks, soft drinks.
The 7 key players profiled in the fortified beverages market are Abbott Laboratories U. S , Nestle SA Switzerland , The Coca-Cola Company U. and General Mills, Inc. Specifically, the North American region is going to retain its dominance throughout This plan is attributed to the increasing per capita disposable income and the changing lifestyles of the consumer in the U.
Europe is also estimated to hold a healthy market proportion in the fortified beverages market. However, Asia Pacific is planned to register a maximum Compound annual growth rate CAGR during and Especially China and India offer a lucrative opportunity in the Asia Pacific region for the fortified beverage manufacturers.
The chilled Original Oat Drink is the signature product, made without lactose, milk protein or soy, and instead is made from a blend of milk and Swedish oats. In addition to this, the drink is fortified with calcium, fiber and vitamins like D2 and B Bai is a line of antioxidant-infused beverages packed with flavor and not sugar — there are no artificial sweeteners.
Bai is sweetened with plant-based sweeteners, stevia leaf extract, and erythritol and is infused with antioxidants derived from coffee fruit and white tea.
Bai brands are famous for antioxidant water, which is purified twice before enriched with electrolytes and free radical-fighting antioxidants. Antioxidant water is infused with the electrolytes potassium and magnesium, enhancing the taste and mouthfeel of the product.
Antioxidant water has a crisp, clear taste. The antioxidant selenium does not impact flavor, and our electrolyte infusion gives our water a refreshing finish. They roast using both traditional drum roasting techniques as well as utilizing innovative fluid bottom equipment.
They innovate with roasting methods and ingredients, with the utmost care in providing our customers with the best in organic and health-conscious ingredients. For example, the cold-brew shot: Ojai Valley is fortified with vitamin C, Vitamin D, Zinc, and echinacea to support a healthy immune system.
Nutrient Survival provides a variety of food and beverage products that fortify with many nutrient benefits. For beverages, the company offers three main lines of products: coffee, immunity, and hydrate.
Hydrate drinks focus on antioxidants to fight inflammation, B complex for energy, Vitamin D for strength. All essential vitamins for cell repair. Immunity drink contains an immune boost drink and the revised drink includes 13 essential vitamins plus immune system mineral defenders like selenium, manganese, magnesium and Zinc.
VitaCup offers two main lines of products: coffee and tea, and each have a specific option based on consumer needs. VitaCup coffee pods have sources from Fair Trade in South and Central America. The Green Tea contains a powerful blend of Matcha and Moringa to the mix.
All Green Tea products are vegan and free of gluten, dairy and soy. The pods are entirely recyclable and produced in a LEED-certified facility.
VitaCup employs nitrogen-packing to vacuum-seal each pod, which reduces oxidation and ensures a fresh, gourmet taste with every brew.
These essential nutrients to affordable products are consumed regularly by people who need them most. Most fortified products are sold in developing and emerging countries where micronutrient deficiency is most prevalent.
To fully prepare for the future of work, businesses need to fully understand the nature of their work, how the market segment and what trends are viral. Getting this right will determine the champions in the competitive beverage market.
Future posts in our blog will further deeply explore the beverage industry and the challenges and opportunities they bring for businesses as they seek to navigate an uncertain future.
Since , we have built trust and credibility not only throughout Vietnam but also in many parts of the world. The most familiar ones are vitamin C , vitamin E , beta-carotene , and other related carotenoids, along with the minerals selenium and manganese. Most are naturally occurring, and their presence in food is likely to prevent oxidation or to serve as a natural defense against the local environment.
It is really a chemical property, namely, the ability to act as an electron donor. Some substances that act as antioxidants in one situation may be pro-oxidants—electron grabbers—in a different situation.
Another big misconception is that antioxidants are interchangeable. Each one has unique chemical behaviors and biological properties. They almost certainly evolved as parts of elaborate networks, with each different substance or family of substances playing slightly different roles.
This means that no single substance can do the work of the whole crowd. Antioxidants came to public attention in the s, when scientists began to understand that free radical damage was involved in the early stages of artery-clogging atherosclerosis.
It was also linked to cancer , vision loss, and a host of other chronic conditions. Some studies showed that people with low intakes of antioxidant-rich fruits and vegetables were at greater risk for developing these chronic conditions than were people who ate plenty of those foods.
Clinical trials began testing the impact of single substances in supplement form, especially beta-carotene and vitamin E, as weapons against chronic diseases. Supplement makers touted the disease-fighting properties of all sorts of antioxidants.
The research results were mixed, but most did not find the hoped-for benefits. Antioxidants are still added to breakfast cereals, sports bars, energy drinks, and other processed foods , and they are promoted as additives that can prevent heart disease, cancer, cataracts, memory loss, and other conditions.
Randomized placebo-controlled trials, which can provide the strongest evidence, offer little support that taking vitamin C, vitamin E, beta-carotene, or other single antioxidants provides substantial protection against heart disease, cancer, or other chronic conditions.
The results of the largest trials have been mostly negative. A modest effect of vitamin E has been found in some studies but more research is needed.
A study from the Journal of Respiratory Research found that different isoforms of vitamin E called tocopherols had opposing effects on lung function. Lung function was tested using spirometric parameters: higher parameters are indicative of increased lung function, while lower parameters are indicative of decreased lung function.
The study found that higher serum levels of alpha-tocopherol were associated with higher spirometric parameters and that high serum levels of gamma-tocopherol were associated with lower spirometric parameters.
Though the study was observational in nature, it confirmed the mechanistic pathway of alpha- and gamma-tocopherol in mice studies. When it comes to cancer prevention, the picture remains inconclusive for antioxidant supplements.
Few trials have gone on long enough to provide an adequate test for cancer. High-dose antioxidant supplements can also interfere with medicines.
Vitamin E supplements can have a blood-thinning effect and increase the risk of bleeding in people who are already taking blood-thinning medicines.
Some studies have suggested that taking antioxidant supplements during cancer treatment might interfere with the effectiveness of the treatment. Inform your doctor if starting supplements of any kind.
One possible reason why many studies on antioxidant supplements do not show a health benefit is because antioxidants tend to work best in combination with other nutrients, plant chemicals, and even other antioxidants.
For example, a cup of fresh strawberries contains about 80 mg of vitamin C, a nutrient classified as having high antioxidant activity. Polyphenols also have many other chemical properties besides their ability to serve as antioxidants. There is a question if a nutrient with antioxidant activity can cause the opposite effect with pro-oxidant activity if too much is taken.
This is why using an antioxidant supplement with a single isolated substance may not be an effective strategy for everyone. Differences in the amount and type of antioxidants in foods versus those in supplements might also influence their effects.
For example, there are eight chemical forms of vitamin E present in foods. However, vitamin E supplements typically only include one form, alpha-tocopherol.
Epidemiological prospective studies show that higher intakes of antioxidant-rich fruits, vegetables, and legumes are associated with a lower risk of chronic oxidative stress-related diseases like cardiovascular diseases , cancer, and deaths from all causes.
The following are nutrients with antioxidant activity and the foods in which they are found:. Excessive free radicals contribute to chronic diseases including cancer, heart disease, cognitive decline, and vision loss.
Keep in mind that most of the trials conducted have had fundamental limitations due to their relatively short duration and inclusion of people with existing disease.
At the same time, abundant evidence suggests that eating whole in fruits , vegetables , and whole grains —all rich in networks of naturally occurring antioxidants and their helper molecules—provides protection against many scourges of aging.
The contents of this website are for educational purposes and are not intended to offer personal medical advice.
You should seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website.
The Nutrition Source does not recommend or endorse any products. Skip to content The Nutrition Source. The Nutrition Source Menu. Search for:. Home Nutrition News What Should I Eat? In , a rating tool called the Oxygen Radical Absorbance Capacity ORAC was created by scientists from the National Institute on Aging and the United States Department of Agriculture USDA.
It was used to measure the antioxidant capacity of foods. The USDA provided an ORAC database on its website highlighting foods with high ORAC scores, including cocoa, berries, spices, and legumes. Blueberries and other foods topping the list were heavily promoted in the popular press as disease-fighters even if the science was weak, from cancer to brain health to heart disease.
However, 20 years later the USDA retracted the information and removed the database after determining that antioxidants have many functions, not all of which are related to free radical activity.
Although this was not a primary endpoint for the trial, it nevertheless represents an important outcome. In the Heart Outcomes Prevention Evaluation HOPE trial, the rates of major cardiovascular events were essentially the same in the vitamin E A recent trial of vitamin E in Israel, for example, showed a marked reduction in coronary heart disease among people with type 2 diabetes who have a common genetic predisposition for greater oxidative stress.
In the Supplementation en Vitamines et Mineraux Antioxydants SU. Such extracts are typically quantified by their concentration of E. and inclusion enables a content claim of the polyphenol. Suppliers also offer antioxidant ingredients extracted from highly pigmented grapes.
For example, resveratrol has been shown to have anti-inflammatory properties that are believed to potentially reduce the risk of heart disease and certain cancers. Resveratrol also has been recognized as an aid in youth maintenance, promoting skin longevity.
Grape seed extract is another. The proanthocyanidins found in grape seed extract have been shown to be 20 to 50 times greater than vitamins C and E at scavenging free radicals.
Further, studies have shown that grape seed extract helps promote the structural strength of blood vessels, which in turn helps promote healthy blood pressure levels, heart health and a proper inflammation response. Coffee fruit, also known as coffee berry, is the fruit surrounding the coffee bean.
Previously discarded as a byproduct of coffee production, coffee fruit has been scientifically recognized as an antioxidant with robust wellness qualities. This includes healthy energy, immune support, weight management, joint support and cognitive function. Similar to a vitamin, coenzyme Q10 functions as an antioxidant.
It is used by cells to produce the energy that the body needs for cell growth and maintenance and helps sustain heart health and blood pressure.
The carotenoids lutein and zeaxanthin are associated with eye health and vision. They have been shown in human studies to enhance contrast acuity, reduce glare disability and protect against damaging effects of short-wave light. Vitamins and minerals Though fortification with antioxidants is increasingly prevalent, fortifying with vitamins and minerals is more established.
Most notably, the mineral calcium and vitamin D are associated with healthy, strong bones. Both were identified as nutrients of concern in the Dietary Guidelines for Americans and are expected to make the list again in the edition. Also on the list is potassium, a mineral linked to heart health, as it protects blood vessels from oxidative damage.
It is also associated with proper kidney function. Eight vitamins constitute what has become known as the vitamin B complex. These are essential nutrients for growth and development and in recent years have become associated with slowing the aging process.
Specifically, vitamin B1 thiamin and B2 riboflavin help the body produce energy and affect enzymes that influence the muscles, nerves and heart. Vitamin B3 niacin has a role in energy production in cells and in maintaining the health of the skin, nervous system and digestive system.
Vitamin B5 pantothenic acid influences normal growth and development. Vitamin B6 pyridoxine helps the body break down protein and helps maintain the health of red blood cells, the nervous system and parts of the immune system, while vitamin B7 biotin helps break down protein and carbohydrates and helps the body make hormones.
Vitamin B9 folic acid helps the cells in the body make and maintain D. and is important in the production of red blood cells. It also has a part in producing blood cells, the functions of the nervous system and how the body uses folic acid and carbohydrates.
Folic acid is an interesting vitamin because before the turn of the century, it was identified as a nutrient of concern, as its deficiency in pregnant women is associated with miscarriage and neural tube defects in infants. According to the Centers for Disease Control and Prevention, Atlanta, every year in the United States an estimated 1, more babies are born healthy since mandatory folic acid fortification of enriched cereal grain products went into effect in January The same year that folic acid fortification became mandatory in the United States, The Institute of Medicine, Washington, identified choline as an essential nutrient.
Getting antioxidants from Antioxidant-Fortfiied is popular, but Antioxidant-Forfified this trend driven Antioxidant-Fortified Beverages fact or fiction? Functional beverages have boomed into Healthy low-carb options Antioxidant-Fortified Beverages global market that seems Antioxidant-Fortiified be Antioxidant-Fortifjed. Oral care products trumpeting their antioxidant Multivitamin for detoxification, such as antioxidant-infused Strength training workouts, ready-to-drink tea Beverates coffee, and cold-pressed juices from fruits and vegetables high in antioxidant compounds have increased in popularity. According to a report by Research and Markets, increased health awareness is driving consumer beverage choices. But are antioxidant beverages delivering the health boost they promise? Or are they yet another example of a product enjoying the benefits of a marketing-induced health halo? The Academy of Nutrition and Dietetics defines them as both whole and fortified foods that may benefit health when consumed as part of a healthful diet. These days, Oral care products have a lot of available options for improving their health and one Antioxidanr-Fortified the most convenient Oral care products is using Hair and nail health supplements food and beverage. Food is Antioxidant-Fortfied for supplying original BBeverages nutrients Strength training workouts a general way, but Oral care products a Antioxidant-Fortifie Antioxidant-Fortified Beverages know that drinks have Antioxidaht-Fortified same function in providing nutrients as food does. This article will discuss fortified beverages in detail, like their health benefits, their portion in the global beverage market or some fortified beverage key players. These beverages are meant for improving nutrition and adding health benefits that are not the nutrients that were initially present in the food. Consumer preference is no longer on traditional beverages hydrate-quench thirstand they want more innovative nutritional beverage use of fortifying ingredients in their daily use. Protein, Calories, antioxidants, vitamins and minerals, omega-3 and fiber, are some popular ingredients added in fortified beverages. Each ingredient has unique functional benefits that will match consumer needs.
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